THE MORE WE LEARN THE FURTHER WE GO

October 1, 2010 admin

Japan Prize Poster
We’re very proud to announce that no less than two of our recent projects have made it to the Japan Prize shortlist. Big and Small and ZingZillas are pitted against each other, with what looks to be some very sharp competition in the pre-school category. The Japan Prize is an international contest for Educational Media, with entries selected across TV, websites and games. This means that both our immersive web experiences will be judged against linear tv content from all over the world: TV productions from Germany, Japan, Korea and Chile are just some of the international entries featured on the shortlist.

The Japan Prize was established in 1965 by NHK as International Educational Program Contest with the aim of improving the quality of educational programs around the world. Productions are all judged against some very strict criteria, which involve considering whether the project provides new knowledge, information and skills, whether it encourages users to understand others and whether it provides the skills to achieve a prosperous life.

Whilst both projects are linked to entertainment brands, education is never far from our minds when we create web experiences for kids aged between 2 and 6 years old. Learning and play are so inter-related at this age that you can’t really do one without the other. In creating a exploratory environment for Big and Small that could be viewed from the perspective of either character, we gave our young users a very direct understanding of how different people see the world differently. ZingZillas had more formal educational objectives: through the island’s different musical environments and the games we placed within them, we created a suite of activities that explore pitch, tone, rhythm, harmony and musical genre.

Of course both sites deliver their educational objectives alongside a healthy dose of humour and fun and we’re convinced that this is the perfect way to deliver digital learning experiences to this young audience. By engaging children through play, we hope that we can begin to instil a love of learning that will stay with them for the rest of their lives.

With all this in mind, we’re absolutely thrilled to have the educational ambition of these two projects recognised on an international level. Dom and Juliet will be travelling to Tokyo on the 20th October to present both projects to the judges, as well as taking part in the Cross-Media Forum. The awards ceremony takes place on 27th October – wish us luck!

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