March 22, 2011

Plug-in Media is announcing a company first – we are going to show off exactly how we make our amazing games, while we’re making it and we’ll spill some of our closely guarded secrets in the process. We’ve teamed up with Tate Kids to create an art application that uses webcam technology and fancy motion detection. Our application will enable kids to ‘paint‘ in the air by waving their arms in front of their webcams.

Choose a colour, a brush size and a paint effect inspired by key works from Tate’s collection and create something beautiful with a simple sweep of your arm. It’s creative, technically awesome and incredibly satisfying. We can’t wait to see what our audience comes up with. So we’ve taken the leap and decided  to share our development process by detailing our progress on the Tate Kids blog so now everyone can see how we’re getting on. The blog will be updated in parallel with our production process and there’ll be plenty of opportunities to test our prototypes and chip-in with ideas as we go along.

Tate Kids are also running a naming competition as we build the app – so everyone can get involved. We’re hoping that this direct communication with our audience will enable us to build a product that’s even closer to their needs and our crowd-sourced user testing will ensure that what we put out there is as good as it can possibly be.

“It’s an interesting experiment in open development and the perfect project to do it – the webcam paint activity is going to be a lot of fun. It’s incredibly exciting to be playing with new technologies in order to re-create old and intricate painting techniques in the most intuitive way. We can’t wait to see what the kids like about the project as well as being slightly nervous about exposing our development process – warts and all!” – Dominic Minns, Creative Director at Plug-in Media

“I’m thrilled to be working with Plug-in Media on the webcam project, and very excited about blogging the process for our users – a first for Tate Kids. I hope they enjoy a sneak peak behind the scenes and it inspires them to get involved.”- Sharna Jackson, Tate Kids Editor

To get in touch contact Juliet Tzabar on: or call on +44 (0)1273 783794