AIRBRUSH WINS IMA AWARD 2011

November 25, 2011

We are thrilled to announce that our art application for Tate Kids, ‘Airbrush’ has won an IMA Best in Class Award within the Kids category!

The Best in Class award is the highest honor bestowed by the Interactive Media Awards. It represents the very best in planning, execution and overall professionalism. There were 114 entries in the category and our project scored a whopping 489 out of 500!

Airbrush was also shortlisted for the NHK Japan Prize and a Lovie award this year – so we’re really thrilled by how it’s gone down amongst our peers. However, the thing that has been most satisfying about this project is seeing how its gone down amongst its target audience and when you take a look at AirBrush now, you can see all the pictures kids have sent in since its launch, featuring in the app’s titles gallery.

Airbrush is a state-of-the-art motion tracking art application. You can explore a diverse range of different art effects, choosing your paint colour, shade, brush size and finally affecting the type of mark you make on the ‘canvas’. The effects have all been painstakingly created by our lead developer Alan cleverly using a particle generator system within Flash to replicate the kinds of paint effects used by artists as diverse as Monet, Van Gogh and Jackson Pollock.

To play our award winning application, try it out here.